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With Minimalist Sophisticated Design Aesthetic, Namelaka Caters Kaleidoscopic Sweet Treats

Do you recall a choux that makes you drool and go ooh-ooh so good? Yes, Namelaka, a pâtisserie that recently established its second store in Kelapa Gading. Namelaka’s name derives simply from the Japanese term “滑らか: nameraka,” which means smooth.

Well-groomed in a minimalist sophisticated design aesthetic, Namelaka’s gray facade is straightforward and stands out among the neighborhood. With a couple of windows above the signboard, Namelaka has a homelike atmosphere and welcomes us to swing by and try their dessert lineup.

As soon as you enter the place, your eyes will immediately become fixated on the assortment of appetizing and kaleidoscopic treats. From their signature choux,entremets, tartlets, to jars of dessert, you will never run out of options. And as the desserts are the main stars of Namelaka, we should keep the interior design minimalistic

To showcase its sophisticated approach, we designed a curvilinear dynamic shape and gentle lighting on the ceiling. As a complementary element of the design, we also insert white light lines on the concrete wall. In shades of gray, white, and brown, the entire interior design is integrated and elevates the brand identity of Namelaka.

Namelaka caters you the most delicate and variegated choux, plated desserts, and seasonal cakes without any pretense. For a sweet tooth like you, it’s a heaven-on-earth kind of space. Do not hesitate any longer—be their guest!

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